Requirements for Partnership
Size Matters: Twitch has no reasonable way to pick channels of quality other than a positive word of mouth or increasing channel size. The partnership team could look at a channel for hours in a perfect world, and divine its true potential. We are likely to get thousands of applications everyday and a few minutes in the real world to determine whether to take a better look. Do whatever it takes to make them look better.
Making Smart Game Choices-Go with what fits within the weeks or months before applying for collaboration. You want to show signs of steady growth over a reasonable period of time, so play to your strengths. Play the types of games you think the viewers like to watch you play for at least a few weeks. Settle into a niche where you can enjoy yourself with a new community, and grind some growth.
Get your name out there-when you are developing your show, it’s easy to get caught up in your own broadcast. But if you’re just focused on yourself, the wider Twitch group is easy to miss. Put aside the day and have a good time watching other broadcasters. Speak in chats, get active on social media, and help others develop their communities. It will keep you healthy and keep your channel fresh in the minds of people which has long-term benefits for any channel.
Ask for assistance-Let people know you are looking for cooperation. Don’t expect everyone to sell your channel or provide constant hosts for you. Do not invite Twitch employees in your group to contact and ask for your collaboration. But letting your community know what you are doing could inspire people to tune in when otherwise they wouldn’t. And at least a couple of other broadcasters might give you the extra support that you need. If you don’t have a group to connect to, you’re not ready to apply for a relationship, and if you don’t have a social network to chat about on Twitch, you need to stop immediately and resolve that.
Tighten The Content: Make sure you show something worth looking at, if you have the raw numbers to actually draw a second look from the partner team. New viewers get a great first impression and it is the same for anyone looking to test your content.
Update Your Branding-A channel look will express who you are and what your content is about. It should excite people and remind them of what they want to see in your screen. If you don’t have a sense of your channel identity, either potential viewers or the people evaluating your channel will not. Hopefully, you already have that vision of your channel identity, so this is the time to update graphics, and start doing some professional work to make that vision a reality.
Getting People Excited-Find ways to trigger and involve the culture. It can be a good thing to have a calm, creeping culture but excitement has real merits. Chat operation brings in new viewers. Social media activity extends scope of your site. Creating an atmosphere in which your viewers invest in making the channel better improves your community and shows a positive channel direction that can be picked up by someone who is looking at your channel.
Apply The Right Way: Applying for partnership needs a job. You are not asking for a position, or anticipating one. You are deliberately explaining to a prospective employer why they Need to recruit you. You use your channel to do interesting things. You have thoughts and you have direction! You have plans in the pipeline and Twitch has a strong reason to invest in your progress. Set the justification into words. Keep it descriptive. You need to be able to convey, from a brief look at your channel and application, that Twitch has a reason to change their relationship with you.
Note everybody wants partnership, but you need to justify why you should want Twitch to partner with you. If you have a large number of viewers, that in itself is a solid reason. But for smaller, growing channels, getting a purpose beyond “my channel is growing and I would like to be partnered” spread out into 5 paragraphs puts you well ahead of the rest of the pack.
What Is Twitch Partnership?
Twitch Partners will act as Twitch’s face. We are a community of curated broadcasters, supported and activated by Twitch. Many people will get their first Twitch exposure via a partnered broadcaster. They are basically licensed talent that is supposed to be indicative of what Twitch provides and at the platform’s forefront of innovation.
Partners get access to a collection of site features that enable them to improve their content and monetize it. These include: Guaranteed transcoding options: These take the source video from a broadcaster and re-encode it at various bitrates to allow viewers to choose the video quality they can handle on their internet.
Commercial Advertising Monetization options: The ability to run commercials on their channel. Partners are paid for by a flat-rate CPM (cost per thousand) set out in their Twitch contracts. That means partners will earn a set amount of money for every thousand ads they display.
Teespring Program: Allows collaborators to sell personalized products for the site. The shirts are marketed and promoted directly through the Twitch shop.
Cheering: Cheering helps viewers to tip a presenter using Twitch-bought “bits.” Each bit applauded at a broadcaster converts into one quarter of that broadcaster’s revenues.
Subscriptions: Allow viewers to use a recurring monthly subscription to support a broadcast. Subscribers gain access to emotes from Twitch-wide networks, a personalized subscriber badge, and a range of other options, including ad-free streaming.
Access to a priority help list Possible direct Twitch marketing (promotion front page, Twitch Newsletter, retweets, etc.) Beta test access on some new features Networking opportunities and better business connections
The application page of the partner notes the general criteria for those participating in the collaboration programme. Partnership can be accomplished without fulfilling such criteria, and partnership can also be refused despite achieving them. From the application page: To qualify as a Twitch Partner, we are looking for: daily 500 + simultaneous viewership (not just a single peak).
Regular broadcast schedule of at least 3 days a week A general guideline is the content that conforms to our Terms of Service and DMCA guidelines Minimum broadcasting specifications. Exceptions shall be dealt with on a case by case basis. We are always happy to be streaming exclusive games by broadcasters!
Perspective on Partnership
Twitch had peaked at 2,113,999 unique monthly broadcasters, according to the 2015 Twitch retrospective. There are at least 1.5 million active broadcasters on their Partnership page. And of those participants, by the end of 2015, fewer than 14,000 had been partnering. The Partnership Program is incredibly exclusive, encompassing less than 1 percent of active Twitch broadcast channels.
It’s easy to see why people want collaboration, with all the advantages that it has. It’s also easy to forget that alliances are a business arrangement that needs to help Twitch just as much as broadcasters benefit. Transcoding is costly to produce, requiring space on the server and cost of maintenance. It is only the process of onboarding and maintaining data for additional partners that can get costly very quickly, without even considering the cost of additional support or promotion for those broadcasters. To justify those costs means choosing broadcasters that Twitch can reasonably expect Twitch to serve and develop well.
At the same time, agree that since its inception partnership has become increasingly open. The program launched in 2011, and the collaboration requirements mentioned have since dropped considerably. I remember a time when Twitch needed more than 2,000 rivals to be regular viewers. The threshold has since dropped to a listed requirement of 500 viewers, one that is regularly stretched down to much lower numbers. The system may not be perfect but it has improved to support many more users as it has required money.
Which Twitch Will Search For
Many streamers are understandably intimidated by the guidelines which require 500 daily, concurrent viewers. We are not a strict law though. Note, you are viewing your application as a job application for a relationship. Every work has its stated demands. Generally, however, it is possible to get a job without fulfilling all those criteria, and meeting those requirements on paper does not guarantee the role.
Average concomitant viewing over a period of weeks or months offers a general picture of the success of a broadcaster. This helps determine if a channel is increasing, offers a reasonable estimate of potential sales, and helps evaluate potential for future growth and opportunities.
There is certainly some minimum threshold that most potential partners will need on concurrent viewership. I typically see relationship attaining broadcasts of daily concurrent viewers anywhere from 150-300. I’ve seen more heavily trafficked broadcasts being refused and networks with less than 100 daily rivals being partnered on occasion. Generally speaking, you would plan to in some other way need exceptional performance to get fewer concurrent viewers to the table.
One major point about numbers: the viewership that you receive must be both real and yours. Twitch has software to determine when a channel is likely to receive unauthorized traffic, and interaction with the user is considered before the relationship is granted. It’s not enough to seed several hundred botted viewers in your web. That being said, hosting is a perfectly legitimate method to create an audience, but it’s not enough to simply receive a large number of viewers from repeated hosts. A temporary boost in viewing needs to be converted into retained channel viewers. Integrating viewers from hosts into your culture is a requirement if hosting was an essential part of the growth of concurrent audiences on your channel.
Several factors go into the efficiency of the broadcast. Obviously it is critical that you have reasonable audio and visual quality. The way your material is put together, together with your personality and your analysis is even more critical. Anyone with reasonable stream quality can put together a decent looking capture system. Creation of material that has the ability to engage an audience is much more complicated.
Broadcasts ready to collaborate should have a clear sense of what inspires and entertains their viewers. Every channel has a reason why it attracts viewers. You need to know what this is, and you need to understand who will be drawn to the show. You can solidify that in your audience’s mind, with solid branding that cements a picture of your site.
That doesn’t mean you need gimmicks or that you need to be showy. It does mean that everything should feed together to give a sense of identity to your show, and give new viewers a reason to watch. Someone who will grow on Twitch is a strong personality who creates great videos, with beautiful channel visuals and a clear sense of what their spectators respond to. That is someone Twitch needs to allow. Anything you can do to get your content closer to that goal is something that will boost your channel and make you a more worthy partner prospect.
Direction and Community
The end goal is never collaboration. The most important thing that you can do to shoot yourself in the foot is to treat it like the finish line. It’s quick to relax, become complacent and eventually stagnate when you don’t have a path in which your channel goes forward. Job to something still. Setting goals and new projects makes the content exciting and original. Work towards those targets and create new content plans when you achieve the old ones. The sense of direction in the content of your channel will show through in a perfect world. If not, when you apply for a relationship, it is something to show.
Understand how you intend to use collaborations to ease your goals. That should be something beyond “partnership will give me transcoding options and help me expand my audience.” Know how channel emotions will be affected by your branding and what you will do with the new growth avenues this partnership could create.
Most importantly, don’t forget culture. It extends to both your immediate channel audience and the Twitch community at large. The people who watch your show, enjoy your branding, and understand the core of your Twitch presence is how your broadcast works. That clear sense of community within a group is easy to get on with. It attracts new audiences to the channel and gives a good understanding of what benefit relationship a channel provides.
Simultaneously be involved in the Twitch community at large. Consult with other broadcasters on this. Constantly network and raise awareness about your brand on Twitch. Find your way to boost Twitch. Knowing the right people may not guarantee you of cooperation, but it is a step in the right direction to create excitement about your channel and content. The right people to be excited about some of Twitch’s best content might be the boost a smaller channel needs to get partnerships.
Don’t let rejection deter you. The worst thing you can do is failure can paralyze you. If you are stopping there, it is. Successful individuals know that failure gives you an opportunity to think about how you can change. Use whatever suggestions you might get. Work harder, try new things, and you’ll finally make things better.
You need that mentality on Twitch to succeed. A channel that fails to get collaboration is not a bad channel. But a network that fails to develop its content is certainly not the kind that Twitch wants to work with. Find ways you could make it bigger. If you have genuinely good material and feel you are near, follow up on your letter of refusal. Don’t want to blame them. Then suggest what you can do to make things better. You’ll receive a response several times with clear input that you can use to implement changes. Give some time to affect those improvements. When you can clearly say it’s better for your site, reapply.
Note 1: Twitch will respond to every application for a relationship, usually within one week, two at most. If that hasn’t happened don’t worry too much. Only reapply after a couple weeks. It’s possible your application simply fell through the cracks.
Note 2: Wait at least a few weeks, preferably a month or so before reapplying if you intend to reapply. You are looking to show sustainable growth and change, which is unlikely to occur in less time. And like with other human beings, the people who are looking at the application can be irritated.